at&t x SUNDANCE FILM FESTIVAL
For the first time, the Sundance Film Festival was held online. As main sponsor, AT&T ran a week of live events: premieres, artist panels, reviews, virtual talks, red carpet coverage, and online film releases. Shows streamed worldwide, with live Zoom interviews and interactive sessions allowing real-time engagement between audiences and creators.
AGENCY: CRITICAL MASS - USA 2021
ROLE: CREATIVE LEAD, CREATIVE STRATEGY, ART DIRECTION, DESIGN
MEET THE ARTISTS
Interviews with filmmakers and artists around the globe were recorded, edited and posted LIVE during the festival. Content was curated based on a #DailyTheme for all social platforms. Here are just the highlights.
FILM: 'Judas and the Black Messiah' 0:60
FILM: 'SUMMER OF SOUL' 0:46
FILM: 'tHE SPARK BROTHERS' 0:47
FILM: 'CODa' 0:60
FILM: 'LUZZU' 0:50
FILM: 'The world to come' 0:60
ONLINE CONVERSATION
#KICKOFF
#FemaleFILMMAKERS
#LOVECONNECTION
#ANTIAPOCALYPTIC
#HowItEnds co-writers and directors Daryl Wein and Zoe Lister-Jones discuss how the COVID-19 pandemic inspired the "anti-apocalyptic" movie | #VarietyStudio presented by @ItsOnATT #Sundance https://t.co/YwpvfSUbAO pic.twitter.com/vZOE7oiZ6P
— Variety (@Variety) January 30, 2021
#BLM
'Judas and the Black Messiah' co-stars Daniel Kaluuya and Lakeith Stanfield’s first collaboration 'Get Out' premiered at #Sundance three years ago, but Kaluuya wasn't invited | #VarietyStudio presented by @ItsOnAtt https://t.co/TvIfCnK8BV pic.twitter.com/ZuuBPizozg
— Variety (@Variety) January 29, 2021
#ROMEOANDJULIET
“R#J” star Diego Tinoco on the new “Romeo and Juliet” adaptation: “This movie should be looked at and really taken into consideration how social media can affect society.” | #VarietyStudio presented by @ItsOnAtt #Sundance https://t.co/Ol5yCRyOJH pic.twitter.com/WTrm6AZ1ne
— Variety (@Variety) January 31, 2021
