KNORR - MEALS THAT MATTER

KNORR launched “Meals That Matter,” a Progressive Web App to make cooking easier and more inspiring. For Canada, we led a full rebrand and awareness campaign: new identity, a complete website with original recipes, social strategy and short-form videos, a TV spot, and collaborations with a renowned chef and top food stylists. The integrated campaign used product-driven stories and high-quality food visuals to increase users, engagement, and brand loyalty across digital and broadcast channels.

AGENCY: OLIVER AGENCY - USA & CANADA 2019 - 2020

ROLE: CREATIVE LEAD, CREATIVE STRATEGY, ART DIRECTION, UX/UI, DESIGN

KNORR 00:15 SEC "TACO’S FOUR WAY"

KNORR 00:15 SEC "THE PERFECT STEAK"

KNORR 00:15 SEC "GARAM MASALA"

BRANDING - MEALS THAT MATTER

In collaboration with Google, Knorr launched “Meals that Matter”, a digital meal prep tool offering seasonal recipes, customized meal plans, and instant grocery lists linked to their local retailers. Branding included: Logos, Website, Social, Print, OOH and Video.