360 Campaign / OOH / Digital Content

Officially launched SheaMoisture Canada during Spring of 2019. A 4-day Pop-up launched during North America's biggest Caribbean Carnival in the heart of Downtown Toronto. A campaign with Print, OOH, Website, Social and Digital content, delivered a cohesive message of ‘Be Your Beautiful’. SheaMoisture signed on as an official sponsor of Caribanna, with events leading up to the grand parade.

LIVE Website | Facebook | Instagram | Youtube

Released during 2019 - 2020.

Agency: OLIVER Agency

Product Launch Videos | 2D - 3D Animation

Launching HP products using 2D - 3D animated videos in collaboration with Microsoft and Google. These assets were used across all social and e-commerce platforms.

Released 2021 - 2022
Agency: MediaMonks

LIVE Event | Interviews | Digital Content

AT&T the official partner of Sundance Film Festival in collaboration with DirectTV had their first ever virtual event. By streaming LIVE coverage of the festival and to create buzz, social/digital content was created on all social platforms.

Following the list of movies being released each day, the content was curated by focusing on different themes. LIVE Zoom interviews with filmmakers and artists around the globe were recorded, edited and posted LIVE during the event.

Released during Jan – Feb 2021

Agency: Critical Mass

360 Campaign / OOH / Digital Content

“BREW THE UNEXPECTED” a campaign for TAZO which is on a quest to be the world’s most unexpected, bold, fearless and limitless tea.

Directed and Shot in 2019 to be launched throughout 2020. More assets will be updated as they release.

Released during 2019 - 2020.

Agency: OLIVER Agency

Digital Content / Strategy / Branding / UX UI

Creating digital content for Knorr Canada while focusing on different segment audience.

Also, launched “Meals That Matter” brand in collaboration with Google, a digital meal prep tool offering seasonal recipes, customized meal plans, and instant grocery lists.

LIVE Website | Facebook | Instagram | YouTube

Released during 2019 - 2020.

Agency: OLIVER Agency

Social Media Assets

Global Assets adapted by Vim Canada for Social Platforms. Including Interactive Amazon and Walmart ads as well as Google and Pinterest search engine assets.

In process for release in 2020.

Agency: OLIVER Agency

Photoshoot / Product Launch / Digital Content

St. Ives launched two new variants in Canada, which required branding, photoshoots, digital content as well as assets for social media platforms.

Released during 2020 - 2021.

Agency: OLIVER Agency

Animation / Branding / Social / UX UI

When the task came of how can we sell more potatoes?! The idea ‘McCain Makes Breakfast Better’ came to life, a hub where we can share different ways of enjoying potatoes for breakfast.

A series of stop motion animated videos were produced to drive traffic towards the website. These videos were posted as a pre-roll on Youtube, sponsored ads on Facebook / Instagram and dynamic online banners. 

Main Website

Agency: KBS, Toronto

Integrated Campaign / OOH / Print

Hotels included under the Hilton Portfolio are: Waldorf Astoria, Conrad, Canopy, Hilton Spa and Resorts, Curio, Doubletree, Embassy Suites, Hilton Garden Inn, Hampton, Tru, Homewood Suites and Home2

Agency: Publicis, New York

Integrated Digital Campaign

ZzzQuil part of Vicks which we targeted mostly millennials  and reminding them that no matter what in life will keep them up, ZzzQuil will help them fall asleep. This digital campaign was a success which later on was executed for Print, Online Video and TV.

Agency: Publicis, New York

TV Spot | Integrated Campaign | OOH

AXA a French multi-national insurance firm headquartered in Paris that engages in global insurance, investment management and other financial services.

AXA Group operates primarily in Western Europe, North America, Asia Pacific and the Middle East.

Agency: Publicis, New York

Social Content

Social content was shot and produced for Champion Sports Bra across all their social media platforms. Content included: social posts, videos, GIF's and Cinemagraphs.

More content on Tumblr and Behance.

Agency: Night Agency, New York

Social / Brand

John Frieda was a new account at Digitas that came on board under the KAO Portfolio. I worked on the Social Content, Promotional Sweepstake, Monthly E-newsletters, Website, Youtube and Facebook page. I was also actively part of the brainstorming for the new Ad Campaign which is set to be released in late 2014. 

More work on John Frieda US Facebook page as well as my Behance.

Agency: Digitas, Chicago

Integrated Campaign | Creative Strategy

The concept was born from the insight that everybody needs water as much as being smart about themselves and their health.

Rather than renewal of electrolytes, hydration quenching the thirst of wisdom and creativity, Let's target the underdogs, the nerds, the geeks, the smart ones who always have their hands up in class. A platform where they can all get together and inspire others.

Target Archetype: We are independent. We look for the things that are not obvious, we observe and get enlightened. We are the sage, the wise men, the ones who don’t seek for knowledge because we already have it. We see the world different, appreciate and learn from every detail, analyze our surroundings and absorb what the world has to offer.

Full project on Behance. Videos on Youtube.

Projects

Obsessed with typography and calligraphy. I'm constantly on the lookout for inspiration and collaborators. These are some ongoing personal and client projects that have been produced or published.

Brush Pen - Using Pental brush pen to create GIF, album art work and content for Publicis' Blog

#MetroDoodles - Collaborating with other photographers and doodling in the train on my way to work was the theme for this project. I was posting this daily on all social media platforms with the hashtag #metrodoodles The images were toned from dark to light in black and white.

Asma-ul-Hasna - This calligraphy project called 'Asma-ul-Hasna' means the names of Allah. They are 99 names altogether in the Quran and here are some of them I designed in both photoshop and illustrator with translation. These were posted during the month of Ramadan when muslims around the world fast. These photos were taken during my trip to Spain, as I explored major cities where muslim civilization first originated. The Arabic calligraphy is custom brushes created in illustrator. This project was featured on CreativeMuslims.com as well as posted on my Blog.

Wanderlust - This project was created using iPhone photos taken around Miami, Toronto and other places I have been traveling. Applications used here are Studio FX and VSCO. The purpose of this project is to inspire and motivate others with quotes, phrases and images. These daily posts were uploaded on Twitter, Instagram, Tumblr and Facebook.

MISC. - My random doodles for ongoing or in the works social posts for work or personal blog.

More of these projects can be found on my Twitter, Instagram, Tumblr and Facebook.

Digital Execution

Cracker Barrel is a chain of restaurants known for their hospitality and respect for family values. When the task of designing a new placemat that included mobile technology was proposed, the best way to address it was to ignore it altogether.