HP
Working with HP’s product portfolio, which spans laptops across all categories and peripherals. For gamers, developing a dedicated sub‑brand for Omen by HP. Producing TV commercials, social content, influencer collaborations, and activations at exhibitions and music festivals.
AGENCY: MONKS - USA, CANADA & EUROPE (2021-2024)
ROLE: CREATIVE LEAD, CREATIVE STRATEGY, ART DIRECTION, DESIGN, AI
HP CHROMEBASE ALL-IN-ONE DESKTOP 0:40 SEC
TARGET: Families / Mothers
FOCUS: ‘The ‘Social-hub’ of the house’
HP SPECTRE X360 LAPTOP AND PC 0:60 SEC
It’s like you’re really together even when you not, with the finest innovations in audio & visual quality. The Spectre series are best-in-class beauties sustainably designed to redefine PC style. Do everything you need to do, plus anything you want to do, and make it all look good along the way.
HP ENVY X360 LAPTOP 0:60 SEC
Pack it all in with the ultra-mobility of the HP Envy x360 13.3 2-in-1. Whether you’re writing, sketching, animating, streaming, or dreaming, you’re all set up. Seamlessly create across multiple devices, applications, modes, and mediums. This compact laptop massively adapts to any creative challenge and keeps you up and running on the run.
HP SPECTRE X360 W/GLAMCAM 0:60 SEC
TARGET: GEN Z / Millennials
FOCUS: Spark Confidence
HP Pavilion plus LAPTOP 0:45 SEC
Entertainment isn’t just for the couch anymore. With it's 360 degree design and binge-grade performance, this HP Pavilion x360 Laptop is built to keep you entertained anywhere and any way you choose.
HP PAVILION DESKTOP 0:45 SEC
Working from home shouldn't mean the end of your personal space. The HP Pavilion 31.5 inch All-in-One Desktop PC seamlessly transitions from a streamlined work experience to a clutter-free entertainment experience. So at the end of the day, you can unwind and be entertained.
HP CHROMEBOOK X2 0:30 SEC
TARGET: GEN Z / Young Millennials
FOCUS: ‘Do everything on the go’
Z BY HP - BENCHMARKING 0:30 SEC
TARGET: New buyers
FOCUS: HP outperformed its competitors
TIKTOK - PAID CONTENT
HP OMEN GAMING HUB 0:30 SEC
TARGET: Gamers
FOCUS: ‘Summon your Squad’
HP OMEN at ANIME EXPO
CONCEPT: Spirits of Fun Experience
At Anime Expo OMEN executed an experience that allow you to discover your Spirits of Fun. Check out what all the attendees had to say about the activation plus a walk thru of the experience.
HP OMEN at ANIME EXPO
CONCEPT: Find your Journey for ‘Spirits of Fun Experience’
The spirits of fun will lead you on an exciting quest! Start your unique journey with @kieraplease by choosing a path—the Marketplace, the Restaurant or the Cherry Blossom Trees—at the end of this video. Good luck! Powered by the 13th Gen Intel® Core™ i7 Processor.