HP
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
AGENCY: MONKS - USA, CANADA & EUROPE (2021-2024)
ROLE: CREATIVE LEAD, CREATIVE STRATEGY, ART DIRECTION, DESIGN, AI
HP CHROMEBOOK X2 0:30 SEC
TARGET: GEN Z / Young Millennials
FOCUS: ‘Do everything on the go’
HP CHROMEBASE ALL-IN-ONE DESKTOP 0:40 SEC
TARGET: Families / Mothers
FOCUS: ‘The ‘Social-hub’ of the house’
HP SPECTRE X360 W/GLAMCAM 0:60 SEC
TARGET: GEN Z / Millennials
FOCUS: Spark Confidence
Z BY HP - BENCHMARKING 0:30 SEC
TARGET: New buyers
FOCUS: HP outperformed its competitors
HP OMEN GAMING HUB 0:30 SEC
TARGET: Gamers
FOCUS: ‘Summon your Squad’
