HP
AGENCY: MONKS - US, UK & CANADA 2021 - 2024
ROLE: CREATIVE LEAD, CREATIVE STRATEGY, ART DIRECTION, DESIGN, AI
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
HP CHROMEBOOK X2 0:30 SEC
TARGET: GEN Z / Young Millennials
FOCUS: ‘Do everything on the go’
HP CHROMEBASE ALL-IN-ONE DESKTOP 0:40 SEC
TARGET: Families / Mothers
FOCUS: ‘The ‘Social-hub’ of the house’
HP SPECTRE X360 W/GLAMCAM 0:60 SEC
TARGET: GEN Z / Millennial Influencers
FOCUS: Spark Confidence
Z BY HP - BENCHMARKING 0:30 SEC
TARGET: New buyers looking for Laptop
FOCUS: Claims on how HP outperformed its competitors
HP OMEN GAMING HUB 0:30 SEC
TARGET: Gamers
FOCUS: ‘Summon your Squad’
