GMC
Creating videos and social content for the full GMC lineup around one idea: engineering that goes beyond expectations. Show power through towing, hauling, and lasting durability. Each model—Sierra, AT4, Elevation, HUMMER, Canyon, Yukon, Acadia, Terrain, and Denali—has its own identity while sharing a common standard of strength, precision, and purpose.
AGENCY: MONKS - USA & CANADA (2024 - 2026)
ROLE: CREATIVE LEAD, CREATIVE STRATEGY, ART DIRECTION, DESIGN, AI
SIERRA EV AT4
Built for drivers who expect more from every mile. Focused on range, maneuverability, and muscle, with power that shows up when it’s time to tow, haul, or push further.
SIERRA EV ELEVATION
Speaking to a high-level audience by building desire through what they already know. Each upgrade is presented as refined, intentional, and fully mastered. A balance of capability, range, and functionality brought together through a confident, considered lens.
SIERRA EV & HUMMER EV ‘CRAB WALK’
The power of 4-Wheel Steer and CrabWalk™, showing how the GMC Sierra EV and GMC HUMMER EV move with precision, strength, and confidence in any direction.