BNXN X CHIVAS REGAL
Chivas Regal teams up with creatives to refresh its century-old brand and reach younger, more diverse whisky fans. The YouTube series, based on the “I Rise, We Rise” idea, spotlights Nigeria’s resilient and forward-moving creative scene and features BNXN (Daniel Benson, formerly Buju). A top voice in Nigerian music, he pushes creative limits and uplifts new talent. Three episodes follow the creative process of the artists involved.
AGENCY: MONKS - EUROPE & AFRICA (2023-2024)
ROLE: VISUAL STORYTELLING, DOCU EDITING, DESIGN
I RISE WE RISE
Over three episodes, BNXN explores the collaborative effort required to create something truly special.
Working closely with visual artist Sore Adebisi and director TG Omori, BNXN is proud of bringing together different creative industries throughout his career.
Pour a glass of Chivas 18 and watch how they rose together now.
EPISODE 1
With no set career path to become a director, TG Omori relied on passion and drive to reach his dreams.
Having directed BNXN’s second music video L’enu Remix ft Burna Boy, their relationship has seen the pair grow in confidence, success and creativity as they both continue to accomplish achievements year-on-year.
EPISODE 2
BNXN reminisces with artist Sore in homage to their ever-evolving work together. Having known each other since childhood, they both hustled hard to excel in their industries.
When BNXN wanted modern and inspiring art for his album covers, he knew to bring one of his day ones along for the journey.
EPISODE 3
The last episode sees our three cultural trendsetters talk collaboration and craft over a glass of the complex and deep Chivas 18.
Covering the importance of collaboration, spotlighting upcoming artists and what the future holds, this episode explores the wider Nigerian creative industry.