BNXN X CHIVAS REGAL
Chivas Regal uses collaborations to modernize its century-old legacy and connect with a younger, more diverse whisky audience. Built on the “I Rise, We Rise” ethos, this YouTube series highlights Nigeria’s creative scene defined by resilience and momentum, with BNXN (Daniel Benson, formerly Buju). As a leading voice in Nigerian music, he continues to push creative boundaries and elevate emerging talent. Three episodes show the creative process across all participating artists involved.
AGENCY: MONKS - EUROPE & AFRICA (2023-2024)
ROLE: VISUAL STORYTELLING, DOCU EDITING, DESIGN
I RISE WE RISE
Over three episodes, BNXN explores the collaborative effort required to create something truly special.
Working closely with visual artist Sore Adebisi and director TG Omori, BNXN is proud of bringing together different creative industries throughout his career.
Pour a glass of Chivas 18 and watch how they rose together now.
EPISODE 1
With no set career path to become a director, TG Omori relied on passion and drive to reach his dreams.
Having directed BNXN’s second music video L’enu Remix ft Burna Boy, their relationship has seen the pair grow in confidence, success and creativity as they both continue to accomplish achievements year-on-year.
EPISODE 2
BNXN reminisces with artist Sore in homage to their ever-evolving work together. Having known each other since childhood, they both hustled hard to excel in their industries.
When BNXN wanted modern and inspiring art for his album covers, he knew to bring one of his day ones along for the journey.
EPISODE 3
The last episode sees our three cultural trendsetters talk collaboration and craft over a glass of the complex and deep Chivas 18.
Covering the importance of collaboration, spotlighting upcoming artists and what the future holds, this episode explores the wider Nigerian creative industry.