ooh OUTDOOR
Billboard on Hilton Hotel in Times Square encouraging locals and tourists alike, to take a weekend trip.
GLOBAL PRINT & OOH
Hilton Portfolio covered prints across many magazine issues in US, Canada, South East Asia, UAE, South America and Singapore. The layouts were translated as well as imagery was custom shot by a hired photographer. Prints were done for all major hotels under the Hilton Portfolio umbrella following their own guidelines. Annual custom prints were produced for special occasions. Prints were also produced for internal achievement and recognition among employees worldwide.
NEWSPAPER
Layouts published in Wall Street Journal as well as New York Times. Conveying a different message for the current season and selected cities.
DIRECT MAIL
POSTCARDS - Every quarter postcards were designed and sent in mail to remind members to update their email address. As most promotions were sent online, these were also utilized electronically once the email was updated. Each tier was designed according to the message for their members.
POSTCARDS - Every quarter postcards were designed and sent in mail to remind members to update their email address. As most promotions were sent online, these were also utilized electronically once the email was updated. Each tier was designed according to the message for their members.
NEWSLETTER - These were sent out annually to remind members how close they are to the next tier. A pre-designed custom card was attached when these were mailed out to members. Each tier was designed according to the message for their members.
FACEBOOK SPONSORED POSTS
Partnership with GRAMMY and LIVE NATION
Hilton’s Be @Play campaign focuses on the belief that you should “work hard but play harder.” Utilizing the DoubleTree digital billboard in Times Square, we created over 30 rotating messages inspiring tourists and New Yorkers to break their routines and travel. The billboard rotates 30 messages in a 7 minute loop.
