TARGET: GEN Z / Young Millennials
FOCUS: ‘Do everything on the go’
TARGET: Families / Mothers
FOCUS: ‘The ‘Social-hub’ of the house’
TARGET: GEN Z / Millennial Influencers
FOCUS: Spark Confidence
TARGET: New buyers looking for Laptop
FOCUS: Claims on how HP outperformed its competitors
TARGET: Gamers
FOCUS: ‘Summon your Squad’